Campaign made for the German Red Cross in which Germany's most famous soccer players gave hope to sick children by donating blood.
Bronze Cannes Lions 2014.PR
2 Shortlist Cannes Lions 2014
Silver Clio Awards.Engagement
Silver Clio Awards.Direct
Silver Eurobest. Media
Bronze Eurobest. Direct
Gold & Bronze AME Awards.
While some places are swarmed by tourists and selfie sticks, others would love to get more. TouristsGo.ro is an Electric Castle movement that helped balance things out by turning angry locals into ambassadors.Through a simple hack, we turned hate messages against tourists in cities suffering from over tourism into a solution: Send everyone our way. To Romania.
Creating a brand experience to make a statement about quality double standards
Special mention Art Director´s Club Romania
Imagine all you love from a bar…
All, without freakin’ queues, RSVP, or interruptions. That’s Heineken HomeBars. We helped football fans to watch the game comfortably by turning their homes into a Heineken bar. With all they needed not to miss the unmissable moments of the Champions League
We all hate doing daily chores. No one wants the burden. They are dreadful. Annoying tasks we all try to dodge. This global campaign champions all those who sacrifice themselves to make others every day better
The power of play aimed to give dirt a meaningful role by encouraging adults to put dirt at the core of kids’ education through play, to raise a powerful generation that will bring real change.
Best campaign of the month. Romanian Art Director´s Club
A donation system aimed to activate brands to help protect the planet.
Wildlife and its ecosystems are going extinct. Along with them, their beautiful colours are also disappearing from nature. To help protect them, WWF created an innovative donation system encouraging big brands to adopt these colours for their products. Part of the money from these special collections will go to saving the endangered species or ecosystems.
Top 3 campaign of the month. Romanian Art Director´s Club
This promo campaign took a stand against prejudices to encourage Romanians to enjoy their Summer holidays unapologetically
Relaunch of Red Cross’ food banking program
Red Cross and Gault&Millau Nº4 restaurant Kaimo partnered up to create the first signature menu entirely made from canned food to raised awareness and funds to fight hunger in Romania
Young Ones. Merit. 2011
In the commercial of Isla Azul sales campaign, we encourage people to get rid of their remorses for shopping during the economic crisis by recovering the prices as they were before 2006, the year where going shopping never felt so good.
